Earlier this week, I had a chance to sit with Alex Yoder and James McDermott of Webtrends. Alex and James were in town visiting from their corporate headquarters in Portland, Oregon. It was their first visit to Indianapolis.

What did I learn? Webtrends is delivering real value to savvy companies who want to directly influence demand for their products and services. Clients use Webtrends to develop a deep understanding via multiple dimensions of data on their prospects and customers. Their sales and marketing organizations take that data and use it to tune their products, services and messaging. They use Webtrends to track impact on revenues and profitability. Doug Karr calls this an “accelerator pedal” for their marketing machine.

Webtrends delivers their products as software licensing or software-as-a-service (SaaS). They know that delivering SaaS can increase complexity and drive up costs. So Webtrends “eats their own dog food” in order to measure different dimensions of customer behaviors. Webtrends makes decisions on how to generate new revenue, keep existing clients happy, and protect their profitability based on the data from their own product.

Like Webtends, Lifeline Data Centers helps companies generate new revenue, keep their clients happy, and protect profitability. For example, Consona Corporation uses Lifeline to seamlessly grow and change their data center. Lifeline’s flexible offerings help Consona acquire and assimilate new companies to increase revenue. Lifeline’s 99.995% uptime helps Consona meet services levels to keep clients happy. And Consona take advantage of Lifeline’s incremental data center pricing model to control costs and pay as they grow.

Many of Lifeline Data Centers’ clients are SaaS providers. I’m looking forward to telling my clients about Webtrends and the good that they’re doing for clients.