CCJ: Google’s Strategy in Cloud Computing – Chrome as Your Next OS
Research and Markets has announced the addition of the "Clouded by Chrome: Googles Strategy in Cloud Computing - Chrome as Your Next OS" report to their offering.
Google is pursuing a multi-pronged strategy with the aim of redefining how consumers access online services and applications including mobile applications.
This report analyzes the dynamics of Googles disruptive moves in the world of communication services with a focus on cloud computing. Cloud computing refers to virtualized set of information services offered on-demand and dynamically in a scalable fashion over the Internet. Cloud computing offers an organization the ability to run applications, increase capacity, and add capabilities to its existing IT infrastructure without investing in new infrastructure, training new personnel, and incurring fees for licensing new software. The revenue generation model in cloud computing is primarily based on subscription and pay-per-use. Changes to IT and provisioning of resources are conducted real time in a dynamic and scalable way as a service over the Internet.
Google raises barriers to entry for potential competitors. For example, processing search queries at very high speeds has been possible with the companys billion-dollar investments in data processing centers. It is clear that Googles ambitions are big and disruptive. The company announced its biggest yet investment in data center in mid-2008, with $842 million representing its biggest capital expenditure for a single quarter. The proceeding sections of this report explore and analyze Googles move in cloud computing, online search and advertisement, and news media in more detail.
more of the Cloud Computing Journal article