Reliability is becoming the most important commodity in the data center. Most of your customers would agree that reliable access to your computer systems is more important that application features.

IT staff are good at supporting applications. They are usually talented at designing reliability into your most important business software: application, server and connection redundancy, along with data replication and fail-over procedures. How good is your staff manage the facilities side of reliability?

The lion’s share of outages are related to data center downtime. Power, cooling, security, fire suppression and building failures account for the majority of outages in the enterprise data center.

Large and small companies alike are investigating alternatives to the in-house data center. Some consider outsource data center facilities for high data center uptime (high reliability). 99.995% uptime (27 minutes of downtime per year or less) is the level expected of tier IV data centers. Many CIOs feel that their most mission critical applications require mission critical facilities with 99.995% uptime.

Selecting outsource data center facilities can be tricky. Also known as colocation facilities, these outsourced data centers come in a variety of shapes and sizes. Some focus on IT services. A few focus on providing high-tech real estate with flexible options, so that savvy IT organizations can grow and change without barriers.

Wholesale colocation facilities like Lifeline Data Centers in Indianapolis, Indiana

• Affordable colocation
• 99.995% uptime
• Hardened data center facilities
• Low data center power costs
• Pay as you grow rack and power pricing
• Fifteen telecom carriers in a carrier-neutral data center
• No monthly cross-connect fees
• SAS70 data center compliance
• Data center compliance: HIPAA, FDA, NIST and TIA 942 compliant data centers

Need more reliability? Use wholesale colocation facilities. Leverage decades of experience at Lifeline Data Centers, 317.423.2591.

What is your company doing to balance high data center uptime with manageable facilities costs? If you’re like many medium to large organizations, you’re considering wholesale colocation facilities as an alternative to traditional outsource data centers.

Although opinions on the definition of wholesale colocation facilities vary, they share common characteristics:

Reundant data center power
Data center cooling redundancy
Hardened data center buildings
Fire suppression
Security
A real estate approach to data center space

Many IT organizations benefit by solving the facilities problem separately from their IT issues. They have the expertise in-house to manage IT. But they’d rather outsource the data center facilities problems to experts. Data center compliance and certification issue can also be handled by the outsource computer room facility. This is another area that IT organizations are often happy to outsource.

Lifeline Data Centers, a Midwest colocation facility, offers additional features in its wholesale data center facilities:

Simple pricing model
Pay-as-you grow pricing
Power billed on usage
Carrier neutral data center facilities
No cross-connect fees Private cages or private suites
99.995% data center uptime

Does affordable wholesale colocation sound like it might suit your data center needs? Give Lifeline Data Centers a call at 317.5423.2591.

A CIO strategy that includes flexible data center facilities can help organizations through changes in the economy, lines of business, revenues and profitability.

Flexible data center facilities help CIOs add racks, power density and temporary systems as needed. Outsource colocation and outsource data center facilities can deliver this flexibility as an operating expense rather than capital costs.

Outsource data center facilities that offer private cage space and separate square footage/active rack charges allow organizations to build for growth and change.

Carrier neutral data centers with no cross connect fees and help control long-term telecom costs and improve network reliability

Building a hardened data center with 99.995% uptime (equal to Tier IV data center ratings) is cost-prohibitive for most companies. Leasing space in an affordable colocation facility with 99.995% uptime is easy.

Maintaining data center compliance is expensive. Data center certifications can cost hundreds of thousands of dollars to implement and tens of thousands to maintain. Outsource data centers let you outsource data center compliance, such as SAS 70 data center certification, TIA-942 compliant data centers, HIPAA, FDA, FISMA and other regulations.

The most flexible Midwest colocation provider, Lifeline Data Centers, can help you make your data center flexibility strategy happen. Call 317.423.2591.

Is outsource data center space a better alternative than infrastructure as a service? Many of Lifeline Data Centers newer clients are second generation outsource data center users. They are moving out of the cloud, or out of another data center and into Lifeline. Their reasons for moving fall into a few categories:

Infrastructure as a service was a good solution at startup, but became too expensive to use as the client grew and needed more resources.

The cost of downtime is high and the clients have experienced data center downtime with their current outsource data center or cloud computing provider.

Data center certifications and data center compliance were difficult or impossible to evaluate/audit in a cloud-based environment.

Clients experienced performance issues that were difficult or impossible to isolate in a fully-hosted, cloud- based environment.

Clients do the math and determine that leasing/buying hardware and placing it in a facility with a sensible data center pricing model is a less expensive alternative.

Clients have had some costly downtime pain and want to take back control of their environments to guarantee that they have hardware, software and data center redundancy where it counts.

Clients realize that what they really need is a hybrid model that includes both outsource data center space and infrastructure as a service/software as a service.

Why are they choosing Lifeline Data Centers over other providers for their outsource computer room space?

Flexibility – clients can buy shared space or private cages, and can purchase extra space for growth without paying a penalty.

Uptime – Lifeline provides 99.995% uptime, the same levels as Uptime Institute certified tier IV data center facilities. And Lifeline’s hardened data centers are F5 tornado resistant.

Data center pricing model – Lifeline has a simple pricing model that separates floor space, per rack charges and power utilization. This appeals to clients who need incremental growth and easy forecasting of future costs.

Carrier neutral data center with no cross connect fees – Lifeline offers access to 15 carriers with no monthly cross-connect fees. Many clients find that the cross-connect fee savings can pay for their outsource data center space.

Data center power costs – Lifeline’s two Midwest colocation facilities deliver low power costs and pay-as you-use-it pricing.

Is outsource data center space a better alternative than infrastructure as a service? It depends, of course, on the nature of your business needs. For affordable colocation, call Lifeline Data Centers at 317.423.2591 to learn more about your best alternatives for outsource data center and cloud computing data center options to take advantage of the best of both worlds.

In the Midwest, the biggest risk of natural disaster is tornado. Does your data center or Midwest colocation provider have F5 tornado resistant data center facilities?

Hardened data center facilities are reinforced concrete structures with roofing engineered to withstand 135mph plus winds. Lifeline Data Centers offers such facilities at both of their locations. If data center downtime is costly to you, consider outsource data center as an alternative to in-house computer rooms.

Hardened data centers are not the only advantage of outsource computer rooms. Data center capital costs can run easily reach hundreds of thousands of dollars. Maintaining data center certifications and compliance can create an additional FTE burden inside your company.

But be careful. Data center pricing models vary greatly. Look for access to multiple telecom carriers in a carrier neutral data center facility. Look for a provider that charges no cross-connect fees. Flexibility is the key; more choices are better.

If you think outsource data center might be a good solution for your company, give me a call at Lifeline Data Centers, 317.423.2591

We’re hearing more stories and seeing more companies move their infrastructure out of a virtual environment and back into a physical environment using high-reliability outsourced data centers.

Why are these companies making the switch? Long-term costs. Virtual environments often charge by the resource, i.e. disk, processors, number of servers, and SAN throughput. Companies using virtual infrastructure are finding that the cost of these resources over time becomes too high. If the company is a SaaS provider, the costs eat into profits. Companies using virtual infrastructure for internal IT see an ever-escalating monthly operating expense.

So these companies spend some time evaluating their infrastructure and come up with a suitable hardware/software architecture. It’s much easier these days to build in reliability and redundancy. The companies are using hypervisor software like VMware, multiple physical servers, redundant SANs, dual switches and dual firewalls. They end up with an architecture that can survive multiple failures with no interruptions in service. And often times the hardware/software architecture pays for itself in one year when compared to their virtual environment. Long-term costs go down, and the company ends up having more control over their infrastructure.

The new equipment needs a home. Companies are using affordable colocation rather than expensive IT managed services providers. What are they looking for?

• 99.995% uptime – 27 minutes of downtime per year or less, equal to that of an Uptime Institute certified tier IV data center
• Fair pricing – a simple, easy-to-understand data center pricing model helps with forecasting and incremental growth
• Hardened data center facilities – buildings that are F5 tornado resistant
• Carrier neutral data centers – many choices on telecommunications providers for bandwidth and transport
• No cross connect fees – no monthly add-on fees for connections directly to the carriers
• Data center certifications and compliance – SAS 70 Type II data centers, TIA 942 compliant data centers

What are the savings? Do the math. You may find out that you’re spending too much on your cloud computing data center’s virtual environment.

Do you need to drive the costs out of your application delivery model? Call Lifeline Data Centers at 317.423.2591.

I talked to a company last week who has been thinking about moving their data center. They have been talking with us for months about moving from another outsource data center into Lifeline. The company is an Internet Services Provider. All of their products are Internet-centric services. The company delivers Internet, web hosting, and applications to their clients.

The company was interested in Lifeline Data Centers for a few reasons. First, they could aggregate bandwidth from multiple carriers with no monthly cross-connect fees. This let them keep bandwidth costs low and maintain good margins. They also liked Lifeline’s data center power redundancy: Lifeline’s N+N power and HVAC configuration could support their needs for high uptime. One of the company’s owners liked the idea of Lifeline “always keeping an eye on the power.”

Last week, I spoke to them again. Some parts of their business are in decline, and other parts are growing. To cut costs, they are moving all their equipment out of the old outsource data center and into their new office building.

Are they really cutting costs?

What would a prolonged power outage cost this company ? ALL of the services they deliver rely on power, Internet services and application availability. Will their customers stay customers if a backhoe digs up the power line in front of the new office building and knocks out power for 8 hours? Or will the clients look elsewhere at the hundreds of vendors offering the same services for lower prices?

What is the company’s cost of losing a deal to a competitive Internet Services Provider? Will the competition win the deal because they have data center compliance, certifications, F5 tornado resistant data center buildings, and more telecom choices?

Who’s keeping an eye on your power? Who’s making sure that your computer room reliability is better than your competition? Who’s helping you take care of your clients?

For many companies, computer systems reliability is important. Downtime can mean lost credibility, lost revenues, or worse, lost clients. Downtime is usually expensive when companies depend on computers for Internet sales, customer service, delivery of services, and manufacturing. Many companies calculate and assign costs to their computer system downtime. I recently talked to a manufacturing company who puts the cost of downtime at $360,000 per hour.

How does a company build reliability into their mission critical computer systems? One of the easiest ways is to improve the data center (computer room) facilities. Power and cooling problems are huge threats to computer system reliability.

How does a company improve data center facilities? The company can build their own, or use outsource data center facilities like Lifeline Data Centers. There are a few features to look for in outsource data centers in order to get the maximum uptime for the money:

• 99.995% uptime – 27 minutes of downtime per year or less
• Hardened data centers – buildings sturdy enough to withstand tornadoes and other disasters
• Affordable colocation – find a company with a sensible data center pricing model
• Data center power redundancy – multiple utility power feeds (ask!), multiple generators, multiple UPS and HVAC systems
• Carrier neutral data center – Mulitiple telecom carriers available for options on your best price/value combination
• No cross-connect fees – no monthly add-on fees for the right to connect to other telecom carriers
• Data center certifications and compliance – the more certifications and compliance points, the lower the risk of future problems

Lifeline offers 99.995% uptime data center facilities. That’s a promise of 27 minutes of downtime per year or less. Lifeline’s affordable colocation facilities make it easy for companies to improve their computer systems reliability by minimizing data center downtime.

Does your company need more reliability? Contact Lifeline 317.423.2591.

What are the cost components of your data center? How are you spending money to maintain your computing environment?

In-house data centers spend money on

• Floor space or real estate
• Power to the servers and network equipment (sometimes untracked)
• Power to the air conditioners needed to cool the server and network equipment (often untracked)
• Generators, power conditioning/UPS, HVAC systems
• Security systems
• Maintenance of the generators, HVAC and UPS ad security equipment
• FTE support for the facilities side of IT
• Bandwidth and transport: limited choices and retail pricing from telecom carriers

Companies using outsourced data centers often spend on

• Rack space in shared environments
• Power costs based on something other than usage
• Expensive private suites
• Bandwidth and transport: limited choices and retail pricing from telecom carriers

Regardless, companies often purchase inferior services:

• No hardened data center facilities, or facilities not built to withstand a regional disaster
• Limits on power per rack, cooling and space that can drive up future costs
• Significant single points of failure in the power and cooling systems
• Time and money for internal IT resources to solve facilities and physical plant problems

Lifeline Data Centers is different. Lifeline offers outsource data center facilities with:

• Data center expertise
• High data center high uptime
• A simple data center pricing model that allows you to pay as you grow
• Mulitiple carriers in a carrier neutral data center
• No cross connect fees

Call Lifeline Data Centers at 317.423.2591 to learn how you can reduce costs while improving data center uptime.

One of our new data center customers is a cloud service provider. Correction: most of Lifeline Data Centers’ new customers are cloud services providers. But this particular customer took advantage of a specific approach to cost savings, resulting in tens of thousands of dollars per year. I’ll refer to this approach, this space between, as Lifeline.

This customer is a cloud services company. Back at start up a few years ago, the company leveraged another cloud provider for the IT infrastructure: server, network and security equipment. This let the company start up fast and provide for future scalability.

But there was a problem. The company became successful. They were acquiring new clients, generating new revenue and scaling their application. But the costs of scaling were too high. The cloud infrastructure pricing model meant that more sales growth would result in lower and lower margins.

So they took a step back and re-evaluated the infrastructure. It wasn’t that complex; it boiled down to VMware, a few servers, a SAN, switches, security appliances and a recovery model. With a few hours of design time, they came up with a modular approach, designed to scale one rack of equipment at a time. The design was a low-cost, over-engineered solution that was resilient enough to take multiple failures and not miss a beat. What they really needed was a flexible, affordable colocation facility to house these racks.

Here is the list of outsource data center requirements they developed:

High uptime: 99.995%: equal to tier IV data center uptime standards of 27 minutes of downtime per year or less

Hardened data center facilities operated by experts who build to the highest data center certifications and resiliency standards

Access to multiple carriers without monthly cross connect fees: Multiple carriers allowed them to negotiate more flexible contracts with multiple carriers. Multiple carriers allows them to control their uptime and service levels. No monthly cross connect fees means lower monthly costs and no upper limit on carrier diversity.

Data center pricing model that is incremental, or pay as you grow

Midwest data center for low, predictable costs of power

The company chose Lifeline Data Centers because Lifeline was flexible and had all of these features. The cloud services company found better profitability by replacing a cloud infrastructure with their own infrastructure at Lifeline. This “space between” cloud computing and the data center may hold lower costs, better service levels or higher profitability for your organization, too.

If your data center is in-house, you may want to consider outsource data center as well. Infrastructure and cloud computing PDF whitepapers don’t talk enough about flexibility when it comes to a company’s physical data center facilities. Check out our whitepaper on outsourcing a data center.

If you’re a cloud service provider, or an IT professional looking to improve uptime ad reduce data center costs, call 317.423.2591 to find out how you benefit from this “space between.”